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Pepsico closes with Dorito’s transgender testimonial, Samantha Hudson

The multinational rips the contract after discovering that the influencer had posted offensive comments

In the United States, consumers lead, at least in advertising campaigns. This is demonstrated by the campaigns, now historic, Bud Light beers that have unleashed the ire of Yankee drinkers for the effigy of the transgender testimonial Dylan Mulvaney. Now he joins the ranks of brands that are subject to the impositions of their customers also PepsiCo who decided to close the partnership with the spanish...

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Roma, RM, Italia, 03/14/2024 18:11
EFA News - European Food Agency

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