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Dop-Igp: il 96% degli italiani sa distinguere un prodotto a denominazione

Ma secondo Luiss Business School e Amazon, solo il 27% degli italiani ne riconosce la maggior qualità

I prodotti Dop e Igp coprono un consumo sempre più di massa, realizzando un volume d'affari di circa 20 milioni di euro, metà dei quali realizzati all'estero. Gli italiani sono generalmente in grado di riconoscere un marchio a denominazione rispetto a un marchio che non lo è, tuttavia il reale valore aggiunto di questi prodotti è ancora poco noto al grande pubblico. E' quanto emerge da un'indagine eff...

lml - 39271
Roma, RM, Italia, 03/20/2024 15:50
EFA News - European Food Agency

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