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Coca-Cola with cane sugar? It's just a matter of labeling

CEO Quincey announces that he will produce the new drink within the year: marketing is thinking about the label

No sooner said than done. Just days after US President Donald Trump 's announcement, or rather his forceful entry into the beverage world regarding cane sugar for use in drinks (see EFA News ), Coca-Cola CEO James Quincey showed off a prototype Coke with the new sweetener live on TV. Quincey has confirmed that it will launch a cane sugar-sweetened version of the drink later this year. The new product...

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Rome, 07/28/2025 09:36
EFA News - European Food Agency

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