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Italiani sempre meno fedeli ai brand

Il dato emerge dallo studio “Disloyalty” condotto da Nielsen in 64 Paesi

Il 35% degli italiani ama provare nuovi prodotti e brand, contro il 42% dei consumatori globali. Il 57% dichiara inoltre di essere disposto a provare novità, contro il 49% su scala globale. Il dato emerge dal recente studio “Disloyalty” condotto da Nielsen.

mtm - 8177
Milano, MI, Italia, 06/28/2019 11:37
EFA News - European Food Agency

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