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VéGé Group and Metro Italia allied for AFH market

Away From Home is worth around 85 billion euros

VéGé Group and Metro Italia announced this morning in Milan that they have formed an alliance focused on the Italian market away from home - AFH - consumption consisting of over 320,000 points of consumption - restaurants, pizzerias, bars, takeaways, ice cream shops, pastry shops, discos, etc. - which represent 34.3% of total food consumption, with a value of 84.3 billion euros in 2018. Thanks to the agreement, VéGé has gained a presence in all regions of Italy, with all retail formats and a renewed strength in the away from home sector. 

"The alliance concluded with Metro Italia represents an excellent result to crown a 2019 definitely full of satisfactions. Starting the new year with this agreement is very important for us, as it is another fundamental step in the growth path at all levels of the Group - said Nicola Mastromartino, President of the VéGé Group. "We are going to interface with a company of absolute excellence in terms of corporate culture, specialization and organization".

“We are very satisfied with this alliance with the VéGé Group, which will allow us to value their respective experiences and areas of strength, with the aim of improving the offer of our products and services solutions designed for professional customers and with one constant attention also to end customers, who dictate the trends of the consumer market away from home. This reinforces the path taken to become more and more the chosen partner of Horeca Professionals (Hotels, Restaurants, Catering)": was the comment of Tanya Kopps, CEO of Metro Italia. 

In the last two months of 2019 VéGé had completed the entry between the member companies of two other companies: the Bennet Group and Multicash. 2020 thus opens for the group with a team that has risen to 35 leading companies, with a consumer turnover, estimated at the end of 2020, of around 10.9 billion euros, generated by a multi-channel and multi-sign sales network of 3,528 businesses . 

Metro Italia boasts a network of 49 points of sale in 16 Italian regions, a warehouse entirely dedicated to Food Service Distribution, 4,100 people and a large and deep professional assortment of over 30,000 Food and Non Food. In the fiscal year 2018/19 it generated sales of 1.73 billion euros, with growth on the Horeca of 1.4% over the previous year.

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EFA News - European Food Agency