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"Crema", the new ice cream format in Milan

Launched by Giorgio Bulgari, a second opening is scheduled for early 2021

It takes courage to open new stores in this period, especially in a competitive square like that of Milan where there is no shortage of formats dedicated to ice cream. Yet this is the challenge launched by Crema, a new ice cream shop opened in Via Giovanni da Procida at the end of July, a concept that uses fresh raw materials and that has entered a multicultural context, refreshing the sultry Italian...

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EFA News - European Food Agency