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New acquisition for Carlsberg in Germany

Addition of the Wernesgrüner brewery and brand

The Carlsberg Group has signed an agreement with Bitburger Braugruppe, for the acquisition of the Wernesgrüner brewery in Saxony, Germany. The economic amount of the transaction was not disclosed. The purchase also includes obtaining the German beer brand, and would be part of the Group's business plan to strengthen its market position in the central regions of northern and eastern Germany. Located...

hef - 14170

EFA News - European Food Agency