The pan-Asian specialties of wagamama arrive in the heart of the Serravalle Designer Outlet (the largest in Europe), in the northern of Italy, near to Milan, with the opening of the fifth restaurant in Italy. An outdoor area takes shape from the square of the outlet which extends its 150 square meters to the inside of the restaurant where there are 150 seats available, in addition to the 116 outside, for a total area of about 450 square meters. 25 young people all newly hired work in the restaurant. Cristian Biasoni, CEO of C&P, the company that takes care of the brand's development in Italy, underlines: "Our commitment is to bring a varied and quality offer to those who, during their purchases in shopping malls, shopping malls, citizens, outlets, retail parks, wants to carve out a taste break. And certainly Asian food follows a well-established trend that wagamama, with its strong identity, can only increase".

"The open kitchen blends with natural and material finishes. To welcome customers, a healthy and balanced menu, always prepared with fresh and high quality elements", says a press release. Among the typical specialties, ramen and traditional donburi (steamed rice sautéed in a pan with chicken, beef or shrimp and mixed vegetables), teppanyaki (grilled noodles with meat, fish or vegetables), but also menus vegetarians and vegans, for a proposal suitable for everyone. The Serravalle restaurant is ready to serve customers also with the special "Good morning wagamama". The doors of the restaurant open at 9.00 am with a breakfast menu that offers brioches, coffee, centrifuges, hot tea, vegan croissants, but also dorayaki, a typical Japanese dessert, with jam and chocolate cream.

To access all the services reserved for pan-Asian cuisine lovers from your smartphone, there is the company's new app with which you can also book your table and pay the final bill with a click, with no waiting times. entrance and at the cash desks of the restaurant, as well as accumulating dedicated discounts. Among the other tools made available by the application, take-away ordering, a service that the sign accompanies with eco-sustainable packaging, packaging in full respect of the environment. The new app also allows access to the loyalty program which assigns a number of points proportional to expenditure and admissions. The one in Serravalle is the fifth wagamama restaurant in Italy, after the first opened in 2017 in the Orio Center in Bergamo, the one in Malpensa airport and the two in the center of Milan, in via San Pietro all'Orto and in the shopping district of CityLife. In the world there are over 190 in 22 countries. C&P (controlled by Chef Express of the Cremonini Group) handles the development under license for Italy.