Conceived in 1933 by Alfonso Bialetti, the moka is a coffee maker subsequently produced in more than 105 million copies. It is, always says the encyclopedia of the network, a product of Italian industrial design famous all over the world, present in the permanent collection of the Triennale Design Museum in Milan and the MoMA in New York. After having experienced a period of fogging, supplanted by the espresso coffee in the bar, then by the coffee machines at home and, even more recently, by the pods, now the mocha is back in fashion. This is confirmed by the Sigep Observatory, the international exhibition of ice cream, pastry, artisan bakery and coffee organized by Italian Exhibition Group, whose next edition will be held at the Rimini Fair in spring (15-16-17 March 2021, physical event / 18 -19 March 2021 digital agenda).

The mocha, therefore, returns to be the protagonist of fine Italian lunches, waiting to return to taste the espresso or a filtered made to perfection. Prestigious coffee returns to the moka pot, says Sigep, for the consumption of coffee, limited by the Christmas decree for bars and pastry shops to only take-out or delivery in the days in the red or orange band until January 7: a request for a quality product that travels with e-commerce and new knowledge in preparation: needs that lead consumers to compete with micro roasting, now almost a phenomenon of custom.

"The mocha is back, which in recent times has undergone an incredible evolution, after having gone a bit into oblivion. Now special filters and recipes are sold, both for baristas and for the end user. Coffee is sharing and mocha it represents the ideal medium. A trend that has taken hold online, thanks also to the active role of some influencers in the sector. But the trend is not only mocha, it is also microroaster. With micro roasting or artisan roasting, the user is involved final with professional tools, such as professional mold micro plants and high quality coffee, both ground and beans", underlines Chiara Bergonzi , LatteArt champion.

"The current trend sees the consumer looking for professionalism with regard to coffee, even at home. Professionalism that is expressed both through the tools purchased and in the added value guaranteed by high quality raw materials. Thanks to e-commerce we can have the pulse of the situation and the consumer's propensity to spend, which has risen dramatically. It is a niche market, but significant, with the consumer looking for craftsmanship of slow coffee by purchasing professional filters and kettles, while on raw materials he pays attention to sustainability and traceability. We are in the era of experiential consumption and continuous research into sensory experience, not only for ourselves, but also for others. the idea of coffee as a gift is growing significantly", says Rubens Gardelli , the first Italian world champion in roasting.

Alessandro Galtieri, winner of the Italian Brewers at Sigep 2019 and of the world championship in America, explains: "For the cafeteria I have in Bologna, the offer does not change during the holidays. But during the holidays we notice more predisposition to shopping. integration with confectionery products constitutes a valid added value".

The new moka trend partly balances that of coffee production which, in 2020, is in decline, even if it recovers something like exports in October. The numbers of the International coffee organization say that world coffee production in 2019/2020 decreased by 1.6% to 168.5 million bags: the drop is a direct consequence of 5% less Arabica production, stopped at 95.7 million bags, while the production of robusta rose by 3.2% to 72.3 million bags. In the same period, world coffee production saw a surplus of 961,000 bags over consumption, as global demand fell by 0.9%, or 167 million bags. In the month of October alone, world exports amounted to 9.67 million bags, a slight increase compared to 9.37 million bags in October 2019: in the 12 months ending with October 2020, Arabica exports reached 78.4 million bags compared to 83.8 million the previous year: the robust blend, on the other hand, reached 49 million bags compared to 48.6 million bags in the previous year.

Italian exhibition group, listed on the Mercato Telematico Azionario organized and managed by Borsa Italiana, is the leader in Italy in the organization of trade fairs and among the main operators in the trade fair and congress sector at European level. With its facilities in Rimini and Vicenza, as well as in its additional offices in Milan and Arezzo, the group stands out in organizing events in five categories: food & beverage; jewelery & fashion; tourism, hospitality and lifestyle; wellness, sport and leisure; green & technology. In recent years, IEG has embarked on an important path of expansion abroad, also through the conclusion of joint ventures with local operators, for example in the United States, United Arab Emirates and China. IEG closed 2019 with total consolidated revenues of 178.6 million euros, an EBITDA of 41.9 million and a consolidated net profit of 12.6 million Euros: in 2019 it totaled 48 organized or hosted fairs and 190 congress events .