Fruit Logistica 2026, February 4-6 at Messe Berlin, is the world's leading trade fair for the fresh produce sector, covering the entire value chain, from producer to consumer. This year's edition sets a clear signal of innovation with the New Product Showcases. This new format highlights a selection of new products: in a central, curated special area, the leading trade fair for the global fresh produce sector will present eleven groundbreaking innovations from the Fresh Produce, Machinery & Technology, and Logistics segments.

With this calling card, the fair aims to surpass the impressive numbers of 2025, which closed with over 2,600 exhibitors from over 90 countries showcasing their products, services, and technical solutions. The event attracted 67,000 buyers and trade visitors from 151 countries. Fruit Logistica 2026, the organizers explain, is strengthening its position as a global innovation platform for the sector with its product showcases, presenting new products to approximately 67,000 international trade visitors from over 150 countries.

“The industry is developing rapidly, and this is precisely what we are showcasing with the New Product Showcases,” says David Ruetz , Senior Vice President of Messe Berlin. “This new format brings innovations to the heart of the fair, where they will have the greatest impact on international decision-makers.”

Eleven innovations, one stage. The New Product Showcases bring together a range of new products from across the supply chain, including new varieties, smart technologies, sustainable packaging, and logistics solutions. Here are some examples on display:

BEAUTY Strawberry, a 100% day-neutral strawberry variety that does not require refrigeration;

Crunshella, an innovative spoon-shaped salad product: it has a fresh flavour and extra crunchiness;

Tribelli Seedless, the next evolutionary stage of mini pointed peppers: seedless, sweet, crunchy and extremely convenient to eat;

Saiko Star F1, a red baby datterino tomato with a sweet flavour, firm consistency and uniform colour;

Red Power, pointed red cabbage with a distinctive color, a fresh and slightly sweet flavor and a stable consistency both raw and cooked;

Air fryer potatoes: their uniform size ensures even cooking, optimal consistency and a golden color;

Hortiscan, a fully automated drone and artificial intelligence system for greenhouses;

Jiffy Gel, biodegradable gel-based substrate for controlled cultivation;

Tek Punnet, innovative, fully recyclable single-material packaging ideal for delicate berries;

Ravipack Snap & Go, smart rPET packaging with detachable mini baskets;