First stage towards the live edition

Italian Exhibition Group (Ieg) has defined a new strategic path for Beer & Food Attraction, the event dedicated to beer, beverage and food excellence for the horeca.
The Ieg staff, in agreement with the stakeholders and to support the recovery of the market, has foreseen an effective path towards the live edition, which will be held from 20 to 23 February 2022 at the Rimini Fair and which will also see the simultaneous presence of a Rimini Beer Week, a new widespread event that will connect the presence between the pavilions with that in the city, integrating an exclusively b2b event with one open to the public.

The first stage of this new path, functional to the presentation and launch of new products in view of the 2021 season, is represented by a full digital event. Beer & Food Attraction "The Digital Event for Eating Out" is scheduled from 12 to 14 April 2021, and which will allow companies and operators to do matching and networking thanks to a technological platform that IEG has already tested in recent months. The event will be organized with the collaboration and support of all the representative associations of the beverage and food world for horeca and of the Ice Agency for the selection and organization of business meetings with selected international buyers.

Beer & Food Attraction will have a strictly b2b connotation and will offer operators global competition tools, both in the digital edition and in the live one. In parallel to the digital edition of Beer & Food Attraction, will be the professional appointments of Bbtech Expo, the exhibition dedicated to technologies for the production and packaging of beers and drinks; the Italgrob International Horeca Meeting is also confirmed.