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Basf celebrates its first 75 years in Italy

The communication campaign inspired by "The formula of the future" is underway

Present in our country since 1946, this year Basf celebrates its first 75 years in Italy with "The formula of the future": a communication campaign that reaffirms the contribution that the Group offers to solve the challenges of the new millennium and defend competitiveness of made in Italy. "To build, together with customers and production chains, a more sustainable tomorrow", explains a press release. Global climate protection, modern and clean mobility, transition to a circular economy that transforms waste into resources, food production with a lower environmental impact. These are the challenges that Basf Italia is committed to winning together with its partners, "thanks to constant investments in skills, solutions, processes, technologies and materials", underlines the company. This is the starting point of a story, which unfolds in the course of the year 2021 and which begins with a video testimonial, already online.

The contribution of chemistry in facing the challenges that await us for an innovative and sustainable development of the key sectors of our made in Italy is illustrated with a series of video contents enriched by some interviews with young collaborators who work for the company in Italy and who will talk about their daily commitment to creating a sustainable tomorrow.

“The storytelling of the campaign is supported by a real video strategy: an articulated series of videos with solutions, collaborators and customers of Basf Italia in the role of the protagonists. The story of 'The formula of the future' is divided into different media", said Filippo Bertacchini, Head of Communications and Institutional Relations at Basf Italia."It describes the contribution of chemistry in facing and overcoming the challenges for sustainable and competitive development of key sectors of Made in Italy and emphasizes how a balanced mix between the experience of the older generations and the enthusiasm of young people successfully supports the construction of the country we want”.

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