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Japan. Alcohol: the craving for lemon explodes

Drinks based on this citrus fruit undermine the beer, which has dropped dramatically in popularity

In Japan, especially among young people, the desire for more or less alcoholic lemon-flavored drinks has exploded, which in a short time replaced the commercial vacuum left by beer, which precipitated ruinously in the general approval rating.And the producers are conforming: according to what the Japanese tabloid The Asahi Shimbun writes in recent days, to correct the course towards the new trend was...

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EFA News - European Food Agency