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Kraft Heinz goes all ketchup: is it getting rid of the grocery "burden"?

US rumors: the multinational could spin off some iconic brands to focus solely on sauces

Could Kraft Heinz's recent sale of Plasmon to NewPrinces, owned by the Mastrolia family (see EFA News ), be part of a multi-billion dollar plan to "reposition" the multinational to benefit other segments and brands? It would appear so, at least according to the latest rumors coming from the United States. According to unconfirmed reports, Kraft Heinz is considering selling a large portion of its grocery...

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Rome, 07/14/2025 13:55
EFA News - European Food Agency

Economia e finanzaFerrero si mangia i cereali WK Kellogg

Operazione già chiusa: l'azienda dolciaria guidata da Giovanni Ferrero ha sborsato $ 3,1 mld per l'iconico marchio Usa

Diventa conferma l'indiscrezione lanciata poche ore fa che vedeva Ferrero interessata a Wk Kellogg (leggi notizia EFA News). In un comunicato congiunto arrivato dal Lussemburgo e da Battle Creek, in Michigan,... more

Economia e finanzaPlasmon torna in Italia: merito di NewPrinces

Siglato accordo tra la società dei Mastrolia e Kraft Heinz: operazione da 120 milioni di euro

La bomba, metaforicamente parlando, è scoppiata poco dopo che la borsa in Piazza Afffari ha chiuso le contrattazioni. Dopo indiscrezioni e "si dice" e qualche lata conferma (leggi notizia EFA News) in se... more

Sicurezza alimentareKraft Heinz elimina i coloranti dal suo portafoglio prodotti

La multinazionale non lancerà alcuna nuova referenza negli Stati Uniti con FD&C

Kraft Heinz si impegna a eliminare i coloranti dal suo portafoglio di prodotti negli Stati Uniti entro la fine del 2027. Lo ha comunicato la stessa Kraft Heinz Company annunciando che non lancerà alcun... more

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Economy and financeCrédit Agricole will ask ECB authorization to cross 20% in the share capital of Banco BPM

The Milanese bank is the subject of a takeover bid from Unicredit

The Board of Directors of Crédit Agricole S.A. has approved to file an authorization request with the ECB to cross 20% in the share capital of Italian Banco BPM S.p.A.With this authorization, Crédit A... more

Economy and financeFerrero is eating WK Kellogg's cereals.

Deal already closed: the confectionery company led by Giovanni Ferrero has paid $3.1 billion for the iconic US brand.

The rumor that Ferrero was interested in WK Kellogg (see EFA News ) has been confirmed. A joint statement from Luxembourg and Battle Creek, Michigan, announced that the Ferrero Group and WK Kellogg Co.... more

Economy and financePlasmon returns to Italy: thanks to NewPrinces

Mastrolia's company and Kraft Heinz have signed a €120 million deal

The bombshell, metaphorically speaking, exploded shortly after the stock exchange closed for trading in Piazza Affari. After rumors, gossip, and some tentative confirmations (see EFA News), NewPrinces,... more