Danone Waters to distribute Ferrarelle brand in US
The long-term distribution agreement will focus on building the brand in American market
Danone Waters of America has secured a deal to sell, distribute and merchandise Italian sparkling mineral water brand Ferrarelle in the US as of 2020. The long-term distribution agreement will focus on building the brand in the US and include Ferrarelle glass formats via on-premise channels. Ferrarelle is described by Danone as “the perfect complement to fine flavours of outstanding cuisine”.
“Ferrarelle is a global brand with great potential in the US market that complements our current portfolio of brands we distribute, including Evian natural spring water and Volvic natural spring water,” said Henri de l’Epine, Ceo, Danone Waters of America. “With its unique and delicate balance of bubbles, Ferrarelle is a premium water offering that pairs perfectly with Evian’s unique taste.”
"We are very satisfied with this new trade agreement", said president Carlo Pontecorvo. "Ferrarelle is already active on an international scale, in over 40 countries, through the export of its mineral waters. This agreement allows us to grow in the export sector and to enhance the quality of our waters, has always been recognized both in Italy and abroad".
EFA News - European Food Agency