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International tour of Pecorino Toscano PDO

Upcoming promotional events in Spain, USA and Canada

Pecorino Toscano PDO returns to travel with 3 new international events. The first will be a Spanish stop and then will take off to North America, heading for Canada and the United States of America. A promotional initiative made possible thanks to the collaboration with the Italian Chambers of Commerce present abroad.

"The Authentic Italian Table" will be held in Madrid on 22 September. The Tuscan pecorino PDO will be the protagonist of the event, dedicated to lovers of Italian gastronomy. A virtual meeting, which will see the presence of chefs and experts in the sector and some culinary excellence of "Made in Italy".

The second date will be in Chicago, where on September 23, the Illinois metropolis will host chefs, influencers and Italian food lovers, who will take part in the "True Italian Taste" appointment, in which an exclusive cooking show will be organized. inside the “Coco Pazzo Cafe” restaurant. The event was organized by the Midwestern Italian Chamber of Commerce, in collaboration with the Ministry of Foreign Affairs and International Cooperation.

The tour will end thanks to an initiative organized by the Italian Chamber of Commerce of Vancouver. A chain of food boutiques in the Canadian city will be selling a “Cheese box experience” with a selection of Italian cheeses including Pecorino Toscano PDO. At the same time, the Chamber will undertake to support the initiative, through the projection on its website, of educational videos recently made by the consortium that explain how to recognize the product and how to store it at home.

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EFA News - European Food Agency
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