Spain. Do Utiel-Requena, sales down by 9.7% in 2020
The harvest was positive, with 503 liters / square meter produced
The Do Utiel-Requena closed 2020 with over 30.7 million back labels produced by registered wineries, reporting a drop in sales of 9.7% compared to the previous year, which was caused by the pandemic situation, as explained by the Consejo Regulador, who points out that it is the first time in recent years that there has been such a significant decline.
The chairman of the regulatory council, José Miguel Medina, explains that "the year 2020 has been very complicated". First of all, "we are very sorry for the death of winegrowers, winegrowers and family members due to the pandemic. This health problem, moreover, "has made evident the importance of things". The need to ennoble the work of farmers was highlighted winegrowers, who have not stopped to guarantee the continuous supply of the market".
In addition, Medina comments, "we had to restructure the cellars, promoting new commercial channels, such as online". The sale of Utiel-Requena wines varies depending on the marketing channel we focus on. Without a doubt, “the one that has suffered the most pressure is the on-trade channel”. The president explains that this is a necessary market, in which collaboration with the hospitality sector has always been a great asset in positioning the Do. "Our support for the on-trade channel is indisputable and on numerous occasions we have expressed our commitment and our solidarity in difficult times such as those we have experienced and continue to live today. 2021 begins with great uncertainty, but also with the hope that the vaccine against Covid-19 is the key to restart and return to normality", concludes Medina.
As for the 2020 harvest, the definitive figure is 13% higher than the previous year, according to the regulatory council, which explains that "as regards the quality of the grapes, it was very good and superior to 2019". 2020 turned out to be a rainier year than average, with a cumulative total of 503 liters / square meter (compared to 420 liters / square meter in 2019).
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