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CLARA MOSCHINI

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FY2020 ends positively for Fantini Group

Turnover grew by + 8%, above expectations

The annus horribilis 2020 closes with a balance sheet above expectations for Fantini Group, a company active since the beginning of 1994, which, starting from Ortona in Abruzzo, has gradually made space among the leading exporting companies in central and southern Italy, with almost 25 million bottles. The Group has never registered a minus sign in its history, and 2020 was not an exception either. A few months ago, the founder and CEO Valentino Sciotti was confident in a growth in turnover, between 4 and 6%, but it went even better. "We are close to + 8%. EBITDA is also ok, as is the average price", he explains today.

Before Covid, the Fantini Group was strong above all in the Horeca sector. Following the pandemic, the Sciotti team converted their market; with the catering firm, he quickly turned his attention to the so-called off-trade (ie large distribution and retail), as well as to e-commerce, "we also took advantage of a factor that we had been keeping an eye on for some time: we are specialists in a strip of the shelf that is very little manned, that is the medium-high level. To be clear, if there are 200 competitors on the basic price, in our position there are yes and no 15. And we stand out among them because we have always offered a great relationship quality / price and very accurate packaging. In short, we were in the conditions to do well even in such a moment", says the CEO.

If at the end of 2019 off-trade represented around 30% of the company's turnover, in 2020 it largely exceeded 50%, reaching 55-60%. "In the end, a very difficult year proved to be full of opportunities, which we were able to seize, even with a little luck", explain Valentino and Giulia Sciotti , marketing manager of the Group. However, there remains some regret for a 2020 that should have marked the launch of new labels: "really great wines that we have not been able to officially present in these conditions, we will do it as soon as the situation allows it". Our thoughts go for example to Il Segno di Cinquesegni, a blend of Sangiovese, Primitivo, Aglianico, Nero d'Avola and Nerello Mascalese; to Solea Sostenibile of Cantina Cellaro, with 100% sustainable packaging and above all to the new White Edition by Fantini. To these innovations put on stand-by are added those that were already planned for 2021: "We console ourselves for two reasons. The first is that they are launches that we only had to move forward. The second is that we can think positively. Last year we limited ourselves to presenting the Calalenta Rosé, a 100% Merlot from Abruzzo. It was sold out in a few weeks, at the beginning of May we no longer even had an unsold case".

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EFA News - European Food Agency
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