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Winelivery also wants to reach small towns

Exclusive interview with the CEO and founder Francesco Magro

Record numbers are those recorded in 2020 by Winelivery, the 30-minute delivery service of wine, drinks, beverages and snacks at the ideal temperature. We talked about it with the CEO and founder Francesco Magro.

700 thousand app downloads and a turnover of 7.5 million euros, up 600% compared to the previous year: record numbers are those recorded in 2020 by Winelivery, the 30-minute delivery service for wine, drinks and beverages and snacks at the ideal temperature. Launched in January 2016 in Milan, the platform is active throughout Italy and aims to grow further, even reaching small towns. The ambitious development plan envisaged for the four-year period 2021-2024 will leverage the resources raised with the last investment round, concluded in December with the entry of new shareholders and the confirmation of existing ones. We talked about it with the CEO and founder Francesco Magro.

How did 2020 close for Winelivery?

Winelivery closes 2020 with truly superlative results: growth of over 600%, but at the same time with a positive Ebitda, an app penetration rate on the Italian population of over 1.2%, thanks to over 700,000 apps downloaded, and 7,5 million euros of consolidated turnover, 6 times that of 2019.

What are the predictions for 2021?

We expect a year of consolidation of growth in Italy which will bring all new openings to full capacity. In numbers, we aim to double the result obtained in 2020.

What is the secret of your success?

It can be said that Winelivery has no real competitors, however there are several comparables on the market such as traditional wine e-commerce and wine shops. Compared to the other players, Winelivery offers a superior delivery service, but at the same time accessible for the final consumer, delivering at the temperature of consumption and in less than 30 minutes, reaching all the main Italian cities in a widespread manner.

Which markets, sectors or areas are you expanding into?

To date, the expansion is mainly geographical, in fact we are aiming to enter the Italian territory in a more widespread manner by offering the last mile delivery service in as many cities as possible.

What development will the funding that has just ended be destined for?

The resources collected will be allocated to three main projects. The most important point is certainly the consolidation of our leadership position in Italy in the beverage on demand sector which is accompanied by an investment plan useful for accelerating the ramp-up of the many and recent new openings. A second place, we will test a new concept dedicated to the province: the Winelivery Pop, a wine-bar with delivery service that will allow even less densely populated cities to enjoy the service in 30 minutes and at the tasting temperature exactly as it happens today in large centers. There can also be some tech news: this 2021 will see an evolution in technology, after having released the new website last year, Winelivery is preparing to offer its new app to the market!

Are you thinking of a new round of investments? What will it be destined for?

We have in mind a potential new round dedicated to international expansion, but today we do not believe the socio-economic conditions are in place to face this project.

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EFA News - European Food Agency
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