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Pinot Grigio Santa Margherita turns 60 and becomes more sustainable

In 1961 the first bottle made its debut on the Italian market

Pinot Grigio has made a strong contribution to the knowledge of winemaking Italy all over the world, telling a success story of Made in Italy.

60 years have passed since, in 1961, the first bottle of Pinot Grigio Santa Margherita made its debut on the Italian market. A wine that has made a strong contribution to the knowledge of winemaking Italy all over the world, telling a success story of Made in Italy. Today Pinot Grigio has conquered a solid position in the collective imagination of winelovers in 90 countries, from Australia to the United States, over three thousand bottles are consumed a day. It all began towards the end of the 1950s when, in advance of future trends, Count Gaetano Marzotto set out in search of a new type of wine capable of distinguishing itself for its originality and strong reference to the combination of vine and territory. A wine that could be called modern. It was the team of oenologists in Trentino Alto Adige who decided to vinify the delicate Pinot Grigio grapes in white, transforming the coppery color into a brilliant white, unique of its kind.

Pinot Grigio Santa Margherita changed the paradigm of wine for consumption into wine for pleasure, making itself appreciated also by the female public. In 1979 it debuted on the American market where it is still the most imported Italian white wine, and often drunk by stars such as Jon Bon Jovi or Drake who mentions it in a song. 60 years after its birth, particular attention has been paid to respect for the environment. The production of more than 90% of the bottles, in fact, takes place in the glassworks a few steps from the heart of the winemaking in compliance with the "carbon neutrality" program, which has certified for seven years the zeroing of the carbon footprint of almost 2 million bottles of Pinot Grigio produced annually.

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EFA News - European Food Agency
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