New partnership signed between Brf and the Israeli Aleph Farms
Together to introduce cultured meat to Brazilian market
Brazilian company Brf has established a new partnership with Israeli start-up Aleph Farms, with the aim of exporting the lab-grown meat to Brazil. The Memorandum of Understanding (MoU) will see companies co-develop and produce synthetic meat through Alephs' patented production platform (BioFarm). Under the agreement, Brf will distribute Brazilian-grown beef products. Together, the companies aim to explore the commercial potential of synthetic meat in the Brazilian market, achieving their respective sustainability goals.
The MoU is in line with Brazil's commitment to reduce total net greenhouse gas emissions by 43% by 2030. The partnership is part of Brf's 2030 Vision strategy, which will see the meat giant invest more of 55 billion Brl (10.7 billion dollars) over the next decade. In 2020, BRF plans to invest over BRL 155 million (US $ 28.8 million) in projects to reduce its environmental impact. "Brf is poised to play a leading role in this food revolution and to be a active component in one of the biggest transformations in the sector of this generation", said Lorival Luz , CEO of Brf.
Sergio Pinto, the company's innovation director, added: “By producing high quality sustainable cultured meat, we can still confirm our role as processing agents in the food industry by presenting the latest innovations in meat production”. Didier Toubia , co-founder and CEO of Aleph Farms, said: "Leveraging the experience and infrastructure of leading food and meat companies will lead us to a more rapid expansion in this market and generate an increasingly positive impact on the environment. As one of the largest beef producers in the world, Brazil is a strategic market for us. We were impressed by the BRF management's strong commitment to innovation and sustainability. We are convinced that shared values are the key to a long-term successful partnership".
EFA News - European Food Agency