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New face of Parmigiano Reggiano in the USA

Partnership signed with Nba basketball player Nico Mannion

He is Nba basketball player Nico Mannion, an Italian-American guard in one of the first West Coast franchises, the new face of Parmigiano Reggiano in the United States. After the partnership with the promising young tennis player Jannik Sinner, Parmigiano Reggiano reconfirms its investment in the world of sport and young people to emphasize the naturalness, genuineness and intrinsic qualities of the product that make it a fundamental food in everyone's diet. in particular of sportsmen, who find there a charge of totally natural energy.

Niccolò "Nico" Mannion, born in 2001 in Siena, is the son of art: his father, Pace Mannion , is a former American basketball player with a long career between the NBA and the Italian Serie A, and his mother, Gaia Bianchi, is a former volleyball player from Guidonia. Nico began his racing career in 2015 with the Pinnacle High School team. Although still very young, Mannion is considered the great hope of blue basketball: he made his debut with the Italbasket shirt in 2018, at just 17 years old, fourth youngest ever.

“As a proud Italian, I am honored to become an ambassador of a brand like Parmigiano Reggiano, a true icon of Made in Italy. I have been a loyal consumer of it since I was little and am happy to add a taste of home to my pre- and post-game routine”, Mannion commented. “We are proud to have a talent like Nico Mannion on the team. Parmigiano Reggiano has always been at the side of sportsmen with its natural charge of energy to support and promote values such as respect, the spirit of sacrifice and authenticity”, declared Nicola Bertinelli, president of the Parmigiano Reggiano consortium.

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EFA News - European Food Agency
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