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CLARA MOSCHINI

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Made in Italy: the third phase of Let's Eatalian starts in Qatar

Thanks to the Ice-Lulu Group agreement, Italian products are promoted in large-scale retail supermarkets

After eight months of the launch of the promotional campaign involving the Italian Ice-Agency of Doha and the large-scale distribution chain LuLu Hypermarket, the third moment of Let's Eatalian begins in 11 stores in Qatar. The initiative, aimed at the inclusion of new Italian agri-food products in the LuLu product portfolio, will continue until 23 March. Today was inaugurated by the Italian ambassador Alessandro Prunas, at the “LuLu Gharrafa” store, the third moment in the presence of the director of the LuLu Group in Qatar Mohamed Althaf and the head of Ice in Doha Giosafat Riganò .

This collaboration between the Lulu Group and Ice, which began in 2018, has shown over the years the concrete interest on the part of the chain to increase the range of Italian products with excellent results in terms of Made in Italy sales, and to the great satisfaction of varied local clientele. As proof of the attention paid by the Group to Italy, there is the intention to launch the first LuLu purchasing center in our country by this year and, at the same time, to make it the heart of the Group's operations in Europe.

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EFA News - European Food Agency
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