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Chianti starts from China

The Consortium will be present at Vinitaly Chengdu 2021 and opens a channel on WeChat

Despite the health emergency and the restrictions due to Covid19, the relationship between China and the Chianti Wine Consortium continues to consolidate and is ready to implement two important initiatives: the physical presence at the wine fair and the debut on the WeChat platform for always stay in touch with the Chinese Chianti Lovers. The Chianti wine consortium is ready to fly to China to participate in Vinitaly Chengdu 2021, the fair scheduled from 3 to 6 April, at the InterContinental Century City in Chengdu. He will be present with a group show and two seminars entitled "The Chianti D.O.C.G .: quality, history, territory, protected and guaranteed in the world". These are institutional events focused on the activities of the Consortium, in particular on the supervision of the marketing phase of the bottles, but also on the protection and monitoring of any fraud on the internet. 

The second novelty sees Chianti wine land on WeChat, the famous messaging and social media app with over a billion users. Since 1927 the Chianti Wine Consortium has united 3000 producers from Florence, Pisa and Siena to bring Italian style to the world and now with the digital debut on WeChat it will always be able to keep in touch with Chianti enthusiasts all over the world by providing information, news and insights. 

"2021 will be the year of the restart and as the Chianti Wine Consortium we want to be ready on the markets that are most strategic for us - says president Giovanni Busi -. This is why we believe it is important to participate in the Italian wine fair in China to further consolidate the relationship with a country that is so crucial for the export of our companies. On the other hand, in addition to confirming our physical presence, we also want to focus on the virtual one. That's why we will be present on the most used social platforms in the world. I believe that WeChat will be a very useful tool to get to know and make ourselves known better by our Chinese customers who represent an increasingly strategic component for our activities".

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EFA News - European Food Agency
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