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Puma and Haribo create a line of sneakers and clothing

Here comes the collection inspired by the famous golden bears

The new collaboration between Puma and Haribo gives life to a collection of sneakers and clothing. The team of the sporting goods company took inspiration from the iconic golden bears and the brand's packaging, mixing them with some of the classic Puma silhouettes. The pieces in the collection are colorful just like candy, with cobranding logos and streetwise design details. The collection will be...

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EFA News - European Food Agency