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Campari Group acquires the Picon brand

Among the market leaders of bitter aperitifs in France

Campari Group today announces the signing and simultaneous completion of an agreement with Diageo for the acquisition of the Picon brand and related activities. Created in 1837 by Gaétan Picon, the product is a traditional French bittersweet aperitif, with an orange flavor. Prepared from a base of herbs and fresh, then dried oranges, it is currently available in two versions: Amer Club, a liqueur...

hef - 24650

EFA News - European Food Agency