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Gfk e NielsenIQ, fusione completata

Nato un colosso della consumer intelligence da 4 mld e oltre 30mila clienti in più di 100 Paesi

GfK e NielsenIQ completano la fusione. Lo hanno annunciato ufficialmente ieri parlando del completamento della loro "unione strategica" destinato a creare una realtà globale nel settore della consumer intelligence da 4 miliardi di fatturato e più di 30 mila clienti in oltre 100 Paesi nel mondo. La transazione, precisa un comunicato congiunto, “unisce due leader del settore, consolidandone i punti di...

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Norimberga, Germania, 07/12/2023 14:05
EFA News - European Food Agency

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