Do you want to access to this and other private contents?
Log in if you are a subscriber or click here to request service
Oktoberfest: record number of visitors but people drink less (and spend more)
Beer consumption at the Bavarian event is recovering but below pre-pandemic levels
Not even beverages escape the great paradox of recent years: more revenue for companies (almost always), less volumes sold (often), less consumption in general (always). Even the Oktoberfest knows something about it, the most impressive and prestigious beer fair in the world which has improved the visitor record set in 1985 (over 7 million), reporting at least 200 thousand more visitors this year....
lml - 34958
EFA News - European Food Agency
EFA News - European Food Agency