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Private label in Italy: more and more products (+15.4%) in the shopping cart

The Report, edited by Circana, presented on the first day of the fair Marca 2024

In a period of high complexity, marked by global and climate crises, job insecurity and rising prices of consumer goods, Italian families find themselves facing widespread uncertainty and concerns. It is in this context that the tendency to opt more and more often for private label emerges strongly: in an attempt to contain costs, consumers favor quality, but generally cheaper, alternatives. The key...

lml - 37466

EFA News - European Food Agency