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Carpenè Malvolti celebrates 100 years of Prosecco

At Vinitaly, the commemoration of the first registration with a label of the prized sparkling wine

The first hundred years of Prosecco. A lot has passed since Etile Carpenè - the second generation of the family - in 1924 - brought one of the most strategic decisions in the field of communication to the sparkling wine until then known as Italian Champagne, writing the term Prosecco on the label for the first time to confer a precise identity connotation as well as a specific geographical location...

lml - 39947
Verona, VR, Italy, 04/15/2024 16:07
EFA News - European Food Agency

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