Do you want to access to this and other private contents?
Log in if you are a subscriber or click here to request service

Heineken Global Partner del Gran Premio d'Italia

Gruppo rilancia campagna "When You Drive Never Drink”, per promuovere consumo responsabile

Heineken rinnova anche quest’anno il sodalizio con la Formula 1, riconfermandosi Global Partner del Formula 1 Pirelli Gran Premio d'Italia 2024, in programma dal 30 agosto al 1° settembre all’Autodromo di Monza, dove sarà presente con Heineken 0.0.Formula 1 rappresenta il palcoscenico ideale per Heineken in cui raccontare il proprio operato nella promozione del consumo responsabile, su cui Heineken è sta...

lml - 43250
Milano, MI, Italia, 08/26/2024 13:09
EFA News - European Food Agency

Similar

BeverageHeineken: Rafa Oliveira is the new CEO

Four-year term, starting October 1st

Heineken's Supervisory Board today announced the appointment of Rafael (Rafa) Oliveira as the new Chairman of the Board of Directors and Chief Executive Officer. The Supervisory Board will elect Oliveira... more

BeverageHeineken marks a change in... marketing

New global agencies to lead the brand's next phase of growth

Heineken has announced the outcome of a review of its global marketing agency ecosystem, appointing a new group of creative, production and media partners to accelerate the next phase of growth for its... more

BeverageCarlsberg closes 2025 with 18% revenue growth

Exclusive interview with Serena Savoca, Marketing & Corporate Affairs Director Italy

Over the past decade, the Italian beer market has experienced significant expansion: per capita consumption has grown by over 20%, from approximately 30 liters annually in 2014 to 36.4 liters in 2024,... more