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Heineken. The beer of the future: increasingly sustainable and "committed"
Pratolongo (Corporate Affairs Director Italy): "We will continue to reduce water consumption" /Gallery
The four macro-trends identified by Future Concept Lab - an international research institute where behavioral observation supports strategic consulting for innovation - outline how beer will play a leading role in the future, in a scenario of "Gaseous Modernity", characterized by sudden and fluid changes. A sociality with increasingly green and veg consumption will favor the natural taste of beer and...
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EFA News - European Food Agency
EFA News - European Food Agency