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Brunello Montalcino: The US is the primary market, but Latin America is also being considered

Consortium develops promotion plan taking into account tariff policies and new opportunities

From consolidating historic markets to opening new frontiers. The Brunello di Montalcino Wine Consortium is preparing for the final quarter of 2025 with a promotional plan that looks westward, focusing on the United States—the appellation's leading export market, which accounts for over 30% of shipments—and Canada. It will then move eastward toward Asia, with Japan and China as the next strategic tar...

lml - 53395
Montalcino, SI, Italy, 09/08/2025 07:51
EFA News - European Food Agency

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