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CLARA MOSCHINI

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Citterio launches range without refrigeration

"Gli Irresistibili" is new line

Snacks "on the go", able to keep out of the refrigerator

Citterio, a historical high-level Italian delicatessen company, launches its own "on the go" snacks, which can be preserved without refrigeration. The new products in the ambient version are part of the "Gli Irresistibili" product line, and are perfect to be consumed at any time of day and situation in an easy and fast way. A range of products is available both in the classic pan and in the new flowpack packaging. The "Irresistible" are made with 100% Italian meat, gluten-free and lactose-free. Salami sticks in both classic and spicy versions, salami and slices of salami, are presented in trays perfect for a quick "snack", at home or in the office, with a completely renewed and colorful graphics. The Snack line uses a new and modern paper bag with a combination of salami sticks or salami and breadsticks. Even the latter can be kept out of the refrigerator and can be eaten as a delicious "hunger stopper", a real snack on the go to be consumed at any time of day.

"We know that snack consumption is undergoing a profound evolution - according to the company - and, according to the latest food trends, these must not only satisfy the palate, but must also be easy to transport and share. This is why Citterio decided to launch 'Gli Irresistibili' out of the fridge".

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