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Lavazza lancia il cappuccino in lattina, ma solo nel Regno Unito

Insieme a PepsiCo: dove c'è gusto non c'è perdenza

A molti italiani fa orrore solo l'dea: cappuccino, freddo, in lattina. Ma agli inglesi invece potrebbe piacere: così, Lavazza e PepsiCo hanno formato una nuova partnership (ovviamente "strategica") per lanciare nel Regno Unito dall’estate 2019 il Lavazza Iced Cappuccino: una bevanda fresca, in lattina, a base di caffè.L'operazione è l'ennesima conferma che i principali sfruttatori nel mondo del cosi...

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Torino, TO, Italia, 07/15/2019 06:30
EFA News - European Food Agency

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