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Heineken will purchase the Asahi brands

It brings together the Strongbow global portfolio

Heineken has signed an agreement to acquire five beer and cider brands from Asahi Beverages, an operation that will meet the conditions for Asahi's purchase of Carlton & United Breweries (Cub). The condition of sale was imposed by the Australian Accc (Australian Competition and Consumer Commission), which approved AB InBev's proposal to sell Cub for $ 11 billion earlier this year, on the condition...

hef - 14376

EFA News - European Food Agency
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