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Ieg: ready to restart with fairs and congresses 2021

It begins with the full digital of Sigep, Beer & Food Attraction and BBTech Expo, in March and April

Italian Exhibition Group, an international trade fair and congress player with its exhibition sites in Rimini and Vicenza, listed on the MTA of the Italian Stock Exchange, faces the global emergency with timely choices in Italy and abroad. "Fundamental strategic choices - says president Lorenzo Cagnoni - to keep the engines moving, now ready to restart together with companies with an overall redesign of the calendar and the format of the appointments scheduled for the first part of 2021". The progressive administration of vaccines all over the world and the simultaneous discussion in the European Union on international mobility will frame a new scenario in the short term.

“Fairs are and will remain one of the most powerful business multipliers - adds IEG CEO Corrado Peraboni -. The pandemic has stopped them by reducing their activities by 80% in 2020, but for 2021, in agreement with the stakeholders, we have developed projects that will make a decisive contribution to the export of Made in Italy. I remember that the fairs in our country generate business for 60 billion euros a year. Their restart will be the most substantial and strategic refreshment to offer to the Italian economy”.

Sigep, the international exhibition dedicated to ice cream, pastry, artisan bakery and coffee, will inaugurate its "Road map to Sigep 2022" (the edition in attendance from 22 to 26 January next year at the Rimini fair) with a completely digital on the dates from 15 to 17 March. Beer & Food Attraction, the event dedicated to beer, beverage and food excellence for Horeca, and BBTech Expo, the professional fair of technologies for beers and beverages, also provide a path towards the 2022 edition, starting from an appointment full digital from 12 to 14 April.

By harmonizing the calendar of B2B appointments in the gold and jewelery sector - of which IEG holds the sole direction in Italy - Vicenzaoro will be held in Vicenza from 10 to 14 September 2021, together with T.GOLD, the international exhibition for machinery and technologies for jewel, and VO Vintage, the marketplace of vintage and prestigious watchmaking and jewelry. Oroarezzo will reopen the Arezzo exhibition center from 12 to 15 June 2021. To anticipate the return of the international community to the fair, will be WE ARE Jewelery, on 23 March, an unprecedented digital B2B format designed to promote the new jewelery collections to buyers connected from all over the world.

Among the B2C events of the Vicenza plant Abilità, the reference for creative manual skills at national level, will enhance the spring edition from 27 to 30 May. Sports shooting, hunting and outdoor will stop with a summer edition at HIT SHOW from 5 to 7 June, and then return from 12 to 14 February 2022 and open a new season. While Koinè - XIX International Exhibition of Sacred Arts will support the resumption of activities in the sacred sector from 24 to 26 October, also in Vicenza.

MIR TECH, Music Inside Rimini gives an appointment to operators in the world of lights, audio, video, integrated systems and broadcast for the entertainment and events industry in 2022, preceded by an unpublished format being studied for the autumn of this year. Enada, the reference exhibition of Southern Europe and the Mediterranean basin for the world of gaming and entertainment devices, will take place in mid-September, again at the Rimini Fair. RiminiWellness will be held in the summer season, in tune with the major sporting events of Gymnastics in Festa (between the end of June and the beginning of July) and Sportdance (mid-July). Also for fitness, the first IEG editions of the Dubai Muscle Show and Dubai Active have been confirmed at the Dubai World Trade Center: they will take place in the city overlooking the Persian Gulf from 28 to 30 October 2021, simultaneously with the World Expo.

For the sector of the fairs hosted or co-organized, Expo Dental Meeting will be from 17 to 19 June, while for Macfrut, which this year will see the debut of Fieravicola at the same time, an optimal positioning will be guaranteed very soon.

Intense activity of IEG on the congress front, with the development of new large totally digital events and to reposition some conferences based on the requests of the organizers, while other events (such as the GOI Grand Lodge 2021, at the beginning of April) are already confirmed. In this period of forced lockdown of face-to-face conference activities, the focus was intensely on foreign applications, obtaining more than flattering results. Ten events of strong international caliber have already been confirmed between 2021 and 2025. Among these, the 29th Congress of the European College of Sport Science (3-5 July 2024).

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