The countdown has begun for Hip – Horeca Professional Expo, which will make its debut at BolognaFiere from October 19 to 21, bringing to Italy for the first time an event dedicated to innovation and new trends in the Horeca sector. The first Italian edition of Hip will bring together over 10,000 professionals and more than 220 exhibiting brands on a professional platform dedicated to business, innovation, and training, with the goal of contributing to the development of Italy’s hospitality sector, generating new business opportunities, and fostering the growth of the city’s economy, with an estimated impact of over 20 million euros.

In this inaugural edition, companies such as Amico Robot, Cashmatic, General Fruit, Glovo, Hellmann’s, IKEA, Knorr, Metro, Rational, The Fork, Toshiba, Zucchetti, Borges, Deliverect, Esse Caffè, Fabbri, GranTerre, Lainox, Pordamsa, Pujadas, Salumi Coati, Skello, Unox, Welbilt, and Yegam, among many others, will present their latest products and innovations for the Horeca sector, with offerings ranging from the Digital World to Smart Kitchens & Equipment, including Foodservice Solutions, Design & Experience, Automated Foodservice, Coffee, Bakery & Gelato, Steakhouse, Selected Brands, Wine & Spirits, Health & Safety, New Concepts & Franchises, and Delivery & Food As A Service.

In addition to the exhibition area, a key component of the event will be the Hospitality 4.0 Congress, featuring over 20 professional summits, more than 120 sessions, and four auditoriums dedicated to the major changes and trends that are redefining the Horeca sector. Key topics at the congress include artificial intelligence and digitalization, revenue management and business management, along with the evolution of the restaurant industry, the hotel sector, foodservice, mixology, and the world of pizza. There will also be a focus on robotics, sustainability, design, talent management, and new hospitality concepts.

Speakers will include leading figures from the Italian restaurant industry and the Horeca business world, who will share their experiences and visions on the new landscape of hospitality. Among the announced speakers are Davide Oldani, chef and owner of D’O; Cristina Bowerman, chef at Glass Hostaria; Ciro Cristiano, CEO and co-founder of Baldoria Group; Alessandro Condurro, CEO of L’Antica Pizzeria da Michele in the World; Dario Cecchini, founder of Antica Macelleria Cecchini; Errico Porzio, founder of Pizzerie Errico Porzio; Giorgia Favaro, CEO of McDonald’s Italy; and Mariangela Colasanti, Head of Innovation at BWH Hotels Italy & South-East Europe.