An Italian Ice-Agency digital initiative dedicated exclusively to bilateral business meetings for the agro-food sector.

The Smart 365 B2B Qatar 2021 initiative, organized by Ice-Agenzia, was inaugurated today, Wednesday 24 February. An entire day dedicated exclusively to bilateral business meetings for the agro-food sector between 22 Italian companies, from 9 regions, and 12 importers and distributors resident in Qatar. Over 80 B2B programs are scheduled on the new Smart 365 digital platform, which Ice-Agenzia has recently equipped itself with to offer new and increasingly advanced business opportunities to Italian companies despite the pandemic emergency still underway. The 22 Italian companies should have participated in the Hospitality Qatar 2020, last November, the most important trade fair in the Emirate of Qatar in the agri-food sector.

First the postponement and later the cancellation of the event led Ice-Agenzia to offer these companies an alternative business opportunity through the platform. Ice-Agency, in Italy as in Doha, directed the event in which Cna will also take part to promote the winning formula of "Breakfast Made in Italy", presented for the first time in Doha in 2019. According to Qatarine Customs, Qatar's sectoral imports from Italy, between January and December 2020, increased by 3% compared to 2019, exceeding 45.3 million euros. Italy continues to climb positions in the special ranking of the main supplier countries of Qatar. 2020 saw Italy stand out as the Emirate's sixth main supplier.