KFC brings back the Colonel
Company features Colonel Sanders in modern-day ads
The Louisville-based chicken chain Kentucky Fried Chicken has spent the past couple of years searchig various actors to play its iconic founder. Now the company is featuring old video of the original Sanders in modern-day ads. The company is using video from KFC ads from the 1960s and 70s interspersed with contemporary footage.
KFC is owned by Yum! Brands, the Pizza Hut and Taco Bell holding.
“We’ve had some amazing celebrity Colonels over the past two years, and each of them has put their own twist on our original Colonel Harland Sanders,” George Felix, KFC’s U.S. director of advertising, said in a statement. “But no one can play the Colonel like the Colonel can play the Colonel.
KFC has actually 4,600 U.S. locations. The company sells 60 million buckets of chicken and about 680 million pieces of Original Recipe chicken in the U.S. each year.
The locations in the world, in 125 countries, are more than 21,000.
KFC Italy's young branch is based in Milan and has actually 15 restaurants. The company is planning the target of 100 restaurant in the next 5 years. The Ceo is Corrado Cagnola.
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