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Segafredo reinforces itself in premium in Asia

It purchases the Australian The Bean Alliance for 15 million

Massimo Zanetti Beverage Group SpA, holding of a Group worldwide in the production, processing and marketing of roasted coffee, announced today that its Australian subsidiary has signed an agreement to acquire the business and the assets of a group of companies known as “The Bean Alliance”, thus strengthening its presence in the Australian market. The acquisition price is AUD 24.0 million (Euro 14.9 million) with net financial position equal to zero. Furthermore, the agreement provides for a potential earn-out to be paid in three annual instalments, starting from 31 January 2020, should the specific annual qualitative and quantitative targets agreed be achieved. The deal is expected to close by end of January 2019.

Massimo Zanetti, the Group's chairman and Chief Executive Officer said: “Australia is an interesting market with a well-established high quality coffee culture and with the preference of independent roasters. The Bean Alliance, which has been active in the Australian market for over 35 years, was able to create premium brands that stood out for product innovation, as confirmed by the many awards and certifications obtained. In addition to strengthening Massimo Zanetti Beverage Group’s presence in Australia, The Bean Alliance’s acquisition also provides the opportunity to penetrate the local roasted channel with a significant growth potential. This transaction is in line with our objectives envisaging the strengthening and focusing of our business on strategic markets through targeted acquisitions which integrate the organic growth of the business".  

Founded in Melboune in 1981, The Bean Alliance enjoys a premium position and is characterized by the quality of the main brands. It is present in the Australian market mainly with the “Bean Ground and Drunk” brand, the winner of numerous sustainability awards, Gravity Espresso and Ox3, urban/artisan brands created to meet the needs of artisan coffee shops and the new specialty coffees, which are particularly welcomed by the new generation of barista. Finally, the “Indulge Your Senses” brand is for drinking chocolate produced in Australia. In just a few years, The Bean Alliance has been able to build a significant reputation in the Australian market, as confirmed by the many awards and certifications obtained (such as fairtrade and organic). The related products are distributed in the main domestic retailer chains and in the local roasted premium channel for café chains. 

In the fiscal year ended June 30, 2018 The Bean Alliance revenues reached AUD 24.5 million and normalized EBITDA was AUD 3.0 million. It has approximately 60 employees and a factory (roasting plant).  The current management team of The Bean Alliance, including the company’s founders, will continue to lead the Group, with the aim to ensure operating continuity trading as “Bean Alliance Group”.  

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EFA News - European Food Agency