Burger King announced it's adding the veg Whopper to every store in the U.S.
The test of the vegetable patty made with Impossible Foods in St. Louis went well
Burger King says it's adding the veg burger - called Impossible Whopper - to every store in the U.S. after a test of the vegetable patty in 59 stores located in St. Louis went well. A spokesperson for Burger King says sales of the Impossible Whopper are expected to be complementary to the regular Whopper and not cannibalize existing sales.
Burger King partners with Impossible Foods - the Company established in 2011 by Pat Brown - on the program.
Impossible’s soy-and-vegetable-based burger still bleeds like the traditional beef version because of an added ingredient called heme, a molecule found in nearly all living plants and animals.
EFA News - European Food Agency