Origine Group lands in Asia with Sweeki from Chile
After more than 2,000 tons of Italian kiwis marketed
The first loads from Chile of Sweeki, the top-quality kiwi of Origine Group, arrived to Asia. Thanks to the two Chilean members, David del Curto and Copefrut, Origine Group is going to double the quantity of Chilean kiwis, compared to last season. The first arrivals confirmed the expected high quality, allowing Origine Group’s clients to maintain the Sweeki brand all-year-round. Beside quality and 12-month availability, Sweeki is meeting a growing interest in the international markets thanks to the service to the client and the promotion of the brand.
The Italian Ferrara based consortium Origine Group was founded in 2015 by several companies, leaders in the international markets in the production and trading of fresh fruit and vegetables. The consortium represents companies already firmly present on the domestic and international markets, with a total turnover of over 1,200 million dollars, which have joined their resources to provide a top-quality product, working together on innovation and new varieties to look out into new emerging markets. Origine Group member are the Italian groups Apofruit, Frutta C2, Gran Frutta Zani, Kiwi Uno, Minguzzi, Salvi-Unacoa, Spreafico and the Chilean groups David Del Curto and Copefrut.
“After having marketed more than 2,000 tons of Italian kiwis on foreign markets, shipments from Chile are proceeding regularly.” states Alessandro Zampagna, Managing Director of Origine Group. “The first containers reached China, Hong Kong, Malaysia, Singapore, Indonesia and Taiwan. Our program consists of regular shipments for the next months, in order to cover the whole season on these markets and to continue the promotional activities with our commercial partners. Our strategy is to grow gradually, consolidating our presence on the Asian markets and maintaining a high quality level”.
EFA News - European Food Agency