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CLARA MOSCHINI

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Coca-Cola: debate about food in advertising

On air from February 4, the new campaign realized in Italy

During, before and after meals: in Italy, the debate about food doesn't seems to fade. The opinions from whom loves high pizza and those who prefer the low one, from whom choose cheek lard and those who would eat bacon, often appear divergent: on the other hand, you know, "tastes are tastes".From that point starts the new Coca-Cola's campaign “De Gustibus”  which celebrate the Italian's pass...

EFA News - European Food Agency - 2023

EFA News - European Food Agency
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