Editor in chief:
CLARA MOSCHINI

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La Linea Verde: 1,000 spots for Dimmidisì

Zuppe Fresche broadcasts from 11 February

La Linea Verde carries on and strengthen the investment strategy on Dimmidisì. It is acting with a massive and detailed advertising plan that will start on Sunday 11th February 2018. The TV spot about Zuppe Fresche will broadcast in channels as Cairo and Sky for four weeks mainly in primetime.

To supplement the TV, the plan is supported also by a significant appearance on the radio on a strong national action that will be strengthened by local transmitters: in total, more than 1,000 spots will broadcast and it will generate 80 million contacts. Then, dealing with digital investments, Youtube is confirmed as the main digital channel since it is the best for visibility.

“It is a strategical media mix – Valérie Hoff, La Linea Verde marketing and communication director, explains – which is studied to broaden the contact points with an active and fleeing target by focusing on the brand Dimmidisì symbol-product, since the fresh soups are strictly related to this seasonal period. An important and incisive plan which is very demanding, even in terms of economic investments in total synergy with the structured and multichannel communication strategy started some time ago by La Linea Verde. This is an ad action like real leader brands in support of Dimmidisì notoriety and trades, and fresh fruits and vegetables gdo business”.

La Linea Verde Group, Italian group at the top of the ready-to-eat fresh fruits and vegetables and main meals, got a turnover of about 238 million Euros in 2017, by rising up to 6% compared to 2016.

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